AppsFlyer raises $210 million in Series D for mobile attribution

Mobile advertising attribution platform AppsFlyer has raised $210 million in its Series D round, led by New York-based private equity firm General Atlantic. This investment comes three years after the company’s Series C round, with the total funding to date at $294 million.

AppsFlyer secures Series D

“At General Atlantic, we partner with transformative companies that drive success, innovation, and value, and we view AppsFlyer as a disruptor in its market. AppsFlyer’s scale enables it to provide accurate attribution data and ad-fraud protection, saving millions for advertisers,” said Anton Levy, Co-President and Global Head of Technology of General Atlantic, in a release. “At the same time, the company has the end-user in mind every step of the way. As data privacy becomes one of the primary concerns facing brands, we are energized to partner with a technology leader that has a mindset of privacy by design and security first.”

The Series D round saw the participation from other investors that include Goldman Sachs Growth, Qumra Capital, Deutsche Telecom Capital Partners, Magma Venture Partners, and Pitango Venture Capital. As part of the investment, General Atlantic managing director Alex Crisses and co-president Anton Levy will join AppFlyer’s board of directors.

Mobile advertising attribution

“As a market leader, we are proud and humbled to know that AppsFlyer’s platform is used daily by many marketing teams around the world,” said Oren Kaniel, CEO and Co-Founder, AppsFlyer. “We take this responsibility very seriously. This new round enables us to double down on our mission to empower marketers with the tools needed to catapult their success and make accurate, better-informed, strategic decisions, as well as help drive innovation and transparency across our industry.”

AppsFlyer will use this funding to expand to Asian, African, and Latin American markets. In addition, it will build out its engineering and security teams. The company’s mobile analytics tool helps gaming and e-commerce applications to track their return on investment. It has also added new features in recent years, like fraud prevention.

AppsFlyer works with over 12,000 customers which includes companies like eBay, HBO, Tencent, NBC Universal, Nike, and more. It saw annual recurring revenue surpass $150 million in 2019, after a five-year growth from $1 to $100 million. With this investment, the mobile marketing analytics company is now valued at $1.6 billion.

Ethan Chen

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