Call of Duty: Mobile generates $53.9 million in first month

Call of Duty: Mobile has reached 148 million downloads in its first month, surpassing titles like Fortnite and PUBG Mobile, according to data analytics and market analysis company Sensor Tower. The first-person shooter developed by Tencent (OTCMKTS: TCEHY), is the second most successful mobile game launch of all time, only after American software development company Niantic’s Pokémon GO.

Call of Duty: Mobile first month downloads

Call of Duty: Mobile averaged 4.9 million daily downloads on both the App Store and Google Play, with a peak of nearly 24 million downloads on October 1. The United States led the first month with 23.6 million downloads, which is 16 percent of the total. India came in second with 16.2 million downloads, accounting for 11 percent of total installs.

The title published by Activision (NASDAQ: ATVI) generated an estimated $53.9 million, with a peak of $3.1 million spent by gamers toward in-app purchases on October 5. The United States contributed $22.8 million (16%) to this number, with Japan in second with $7 million (4%).

In comparison, popular battle royale title PUBG Mobile only had 60.7 million downloads in its first month, with $3.5 million in revenue. Epic Games’ mobile game Fortnite boasted $27.1 million for its debut month, but still fell short to Call of Duty: Mobile.

Call of Duty: Mobile set a record with an estimated 100 million downloads in the first week. In contrast, PUBG Mobile had 28 million downloads and Fortnite’s App Store exclusive with 22.5 million downloads during its debut – an achievement almost beaten again by Call of Duty: Mobile’s 24 million downloads in just the first day of launch.

PUBG Mobile was released on February 9, 2018, and has since surpassed $1 billion in revenue. Tencent is the publisher for both Call of Duty: Mobile and PUBG Mobile, and the Chinese multinational conglomerate holding company also holds a 40% stake in Fortnite developer Epic Games.

Ethan Chen

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