Global esports organization ReKTGlobal revealed it had acquired subscription economy automation and fan engagement platform Fullcube. The North Carolina-based company works with publishers, sports, media, and entertainment brands to simplify the customer’s experience and manage premium subscription programs.
“This is an exciting day for the Fullcube team. We’ve only begun scratching the surface of the esports industry and are now in a unique position to leverage what we’ve done for traditional sports leagues, teams and other enthusiast audiences to help ReKTGlobal deliver exponential value to the esports fanbase,” said Parrish McIntyre, CEO and Co-Founder of Fullcube, in a release. “ReKT has a unique vision for the intersection of esports, music, and entertainment, and we’re excited to put our technology and experience to work in support of it.”
ReKTGlobal launched a partnership with Fullcube in July, which consisted of a subscription-based fan club for the Rogue Nation community. The landing page is one of Fullcube’s fan engagement products, which also includes funnel relationship management, marketing automation, business intelligence, and other customer self-service tools. Some of Fullcube’s clients include brands like Nascar, NFL Alumni, and Turner Classic Movies.
ReKTGlobal fan engagement
Amish Shah, Founder and Chairman of ReKTGlobal commented: “Through our acquisition of Fullcube and its premier technology, we’re going all in on the enthusiastic fanbases through the creation of loyalty programs and monetization by bringing best practices from the sports, media and entertainment world to esports.”
ReKTGlobal acquiring Fullcube means even more opportunities for fans to connect with the Rogue brand, alongside existing features for fans like player interactions, coaching and Q&A sessions, and giveaways. ReKTGlobal is most known for its Rogue esports organization, which currently competes in Fortnite, League of Legends, Rocket League, Rainbow Six: Siege, and FIFA. The organization also recently entered the franchised Call of Duty League, with the London Royal Ravens team.