Live streaming platform Twitch has signed streamers Benjamin “DrLupo” Lupo, Saqib “LIRIK” Zahid, and Timothy “TimTheTatman” Betar in multi-year content exclusivity deals. All three signings to the Amazon (NASDAQ: AMZN) platform were facilitated by gamer and content creator management company Loaded.
DrLupo, LIRIK, TimTheTatman
“These professional streamers are a part of the core foundation of Twitch. Each started to stream in 2011/2012 and have built massive and passionate audiences due to their engaging streams and participation in several iconic events throughout the years,” said Brandon Freytag, CEO and founder of Loaded. “We are excited to have each of them continue their success with Twitch in an even bigger way for more years to come.”
The three streamers are some of the most popular on the platform, with nearly 550 million combined views. Lupo boasts 4.4 million followers on Instagram, 1.57 million subscribers on YouTube, and 3.6 million followers on Twitch. Lirik has 2.4 million followers on Twitch, 600,000 on Twitter, and 257,000 on YouTube. TimTheTatman has over 4 million followers on Twitch, with 3.2 million on Instagram, 1.3 million on Twitter, and 1.72 million on YouTube.
Loaded also represented Tyler “Ninja” Blevins, who signed an exclusivity streaming deal with Microsoft streaming platform Mixer. His acquisition marked the start of the streaming talent bidding war between Twitch, YouTube, Facebook, and Mixer. Since then, Jack “CouRage” Dunlop has made the move to YouTube (NASDAQ: GOOGL) and Jeremy “DisguisedToast” Wang recently signed with Facebook Gaming (NASDAQ: FB).
Twitch exclusivity streaming deals
“We’re really excited that DrLupo, LIRIK, and TimTheTatman will keep calling Twitch home. They’re incredible players and partners and each bring a unique style to their streams that really resonates with their communities,” said Mike Aragon, SVP of content & partnerships at Twitch. “They’ve achieved a lot to date, and we’re thrilled to be able to partner with and invest in them so they can continue to build on that success in the future.”
In Q3 of 2019, Twitch held 75.6% of the market in hours watched per platform, according to a report by data analytics company Stream Elements. In addition, YouTube Gaming had 17.6% while Facebook Gaming had 3.7% and Mixer had 3.2%.
The platform also saw 3.4% growth after Q2 2019, despite Mixer having acquired one of the live streaming site’s biggest content creators. Data also showed that a majority percentage of new unique viewers only watched the newly signed streamer on Mixer, rather than also consuming the content of others on the platform.